Brand and communication research

Brand and communication research

Brand research provides companies with the necessary insights to create and expand their brand. This can go from a relatively simple brand awareness study, to a complete market positioning study.

Brand awareness

A brand awareness study provides insight into the awareness, or recognition, of a company, brand, product, or service. The results may be used to maintain or change the communication strategy. This type of research is usually repeated over time, the base measurement takes place to set the standard for all consecutive measurements. This allows for a clear representation of communication efforts over a certain period of time.

Additions to this type of study can be made, such as:

  • Consideration to purchase (is your company in the ‘consideration set’ of your customers?)
  • Your company’s image compared to that of your competitors
  • Positioning research into your target group (what are the needs of your target group, strengths and weaknesses of your company and its competitors, …)
  • Integration of additional data, such as social media buzz or internal sales figures

Communication research

Communication research provides insight into the effectiveness of specific communication efforts. The extent, or reach, of the campaign, whether the right target group has been reached, whether it has changed the perception of your brand, company, …, and so much more can be assessed.

This type of research can also be enriched by additional social media or internal data.

Brand and communication research

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