Thanks to market research, you gain important insights to work out your marketing, communication or sales strategy.

How satisfied are your customers?
What are the wishes and needs of consumers?
What is the feasibility of a new idea or product?
How should your company position itself in relation to the competition?

Do you make important decisions in your personal life without being properly informed? Exactly ... Why shouldn’t you do the same for your brand? A selection of the specific questions that can be answered through this type of research:

  • What do people really think about your brand?
  • What is your current market situation?
  • What is your ideal positioning for success?

Successful companies place a positive customer experience at the center of their strategy. Through regular customer feedback, they evolve step by step towards a customer-oriented organization.

  • What do customers expect from your company?
  • How do they evaluate specific contact moments?
  • Which interventions have the greatest impact on overall customer satisfaction and your business results?

Do you want to get a better view of the sector or category in which your company or brand is active? Do you wonder how consumers make decisions, what needs they have and how you can best reach them? Do you want to get a better view of which new products and services you can launch?

Through Usage & Attitude research you get fundamental insights that help you with this:

  • What does ‘the market’ look like? (category, frequency of use) 
  • How does your company / brand and your competitors stand in this market? (penetration, perception, drivers)
  • Who are the current and future target groups? (profiling, wishes, needs)

The average consumer or customer does not exist, since not all consumers or companies have the same needs and requirements. By focusing on the right target groups you maximize the efficiency of your efforts.

Depending on the specific research objectives and business issues, segmentations can be performed on various criteria:

  • Socio-demographic characteristics
  • Satisfaction and loyalty
  • Attitudes and behaviors
Flexible and accurate research agency. With DataSynergy you are sure of a very good project follow-up from start to finish. We like to work with DataSynergy because they are extremely flexible, accurate and manage to think along and bring stories from the obtained data.- Tamara VAN WEVERBERG - Customer relations - Customer Insights Expert
All our projects with DataSynergy have proven to be successful: we particularly appreciate the empathy in the contact, listening to our needs, as well as the real quality of the analyses and the respect of the arrangements (timing, budget, ... ). DataSynergy is one of our trusted partners.- Valérie BLANPAIN – Head of Marketing Research Colruyt Group
An agency such as DataSynergy is a breath of fresh air in the current landscape of large research agencies. Every time we collaborate with DataSynergy they are involved as real partners in the research project: they think along creatively and in depth about how to convert complex business questions into a research design, they link to previous research, perform statistical analyses keeping in mind the pragmatic usability of the results and help make the results clear for management and the wider company in a professional manner. Moreover, their thorough knowledge of market research, enthusiasm and high reactivity ensure that we are very happy to work with DataSynergy.- Karin Schreurs - Terminal Manager - Brussels Airport Company
Get to know your customers today!