Within customer experience research we measure customer satisfaction and loyalty. This is often an important indicator for measuring the quality and success of the company.

Satisfied customers lead to a more positive operating result:

• Satisfied customers remain more loyal to your brand (loyalty).
• Satisfied customers are your best sign: they recommend your products or services faster to people in their environment (word of mouth).
• Retaining (satisfied) customers is cheaper than attracting new customers.

Through research you can check whether your customers are satisfied and how they think about your products, services, etc. This can relate to both transactional satisfaction, where you measure satisfaction after a certain contact moment. But it can also be about relational satisfaction, where you examine the satisfaction with the relationship and map out various aspects.

The emphasis in Customer Experience research:

We can put different emphasis according to your specific need:
• Classic satisfaction,
• NPS survey - which customers would you recommend?
• Mapping out the experience or experience that customers experienced.

You should conduct customer experience research regularly. After all, the needs of customers change regularly. Regular measurements (annual or half-yearly) also allow you to better follow the results of certain actions and keep your finger on the pulse.

For this type of research, we often start from customer databases in which the opinion of internally defined target groups or segments can also be mapped. This provides you with insight into how your different customer segments experience your brand, products and services.

Get to know your customers today!
Flexible and accurate research agency. With DataSynergy you are sure of a very good project follow-up from start to finish. We like to work with DataSynergy because they are extremely flexible, accurate and manage to think along and bring stories from the obtained data.- Tamara VAN WEVERBERG - Customer relationships - Customer Insights Expert
All our projects with DataSynergy have proved to be successful: we particularly appreciate the empathy in the contact, the listening of our needs, as well as the real quality of the analyzes and the respect of the arrangements (timing, budget, ... ). DataSynergy is one of our trusted partners.- Valérie BLANPAIN – Head of Marketing Research Colruyt Group
An agency such as DataSynergy is a breath of fresh air in the current landscape of large research agencies. Every time we collaborate with DataSynergy they are involved as real partners in the research project: they think along creatively and in depth about how to convert complex business questions into a research design, they link to previous research, perform statistical analyzes with a view to pragmatic usability of the results and helping to make the results live for management and the wider company in a professional manner. Moreover, their thorough knowledge of market research, enthusiasm and high reactivity ensure that we are very happy to work with DataSynergy.- Karin Schreurs - Terminal Manager - Brussels Airport Company