Brand awareness research
A brand awareness survey gives a company or organization insight into the awareness of its company, products, services and / or brand. The results can, for example, form the basis for maintaining or changing the marketing policy. This research is often repeated at different times. A baseline measurement takes place beforehand, which will serve as a basis for comparing the results of subsequent measurements. In this way, the effect of certain efforts is nicely mapped out.
All kinds of additions to this research are possible:
- Purchasing considerations (are you in the so-called "consideration set" of consumers or companies?)
- The image of your company compared to the competition
- Positioning research into your target group (needs and requirements of your target group, strengths and weaknesses of your company and your competitors)
- Integration of other data, such as social media buzz or internal sales figures