Name recognition research
A brand recognition survey gives a company or organization insight into the awareness of its company, products, services and / or brand. The results can, for example, form the basis for maintaining or changing the promotion policy. This research is often repeated at different times. A zero measurement takes place beforehand, which will serve as a basis for comparing the results of subsequent measurements. In this way the effect of certain efforts is beautifully mapped.
All kinds of additions to this research are possible:
• Purchasing considerations (are you in the so-called "consideration set" of consumers or companies?)
• The image of your company compared to the competition
• Positioning research into your target group (needs and requirements of your target group, strengths and weaknesses of your company and your competitors)
• Integration of other data, such as social media buzz or internal sales figures.