Brand research provides companies with the insights needed to create and expand their brand (s).

Brand awareness research

A brand awareness survey gives a company or organization insight into the awareness of its company, products, services and / or brand. The results can, for example, form the basis for maintaining or changing the marketing policy. This research is often repeated at different times. A baseline measurement takes place beforehand, which will serve as a basis for comparing the results of subsequent measurements. In this way, the effect of certain efforts is nicely mapped out.

All kinds of additions to this research are possible:

  • Purchasing considerations (are you in the so-called "consideration set" of consumers or companies?)
  • The image of your company compared to the competition
  • Positioning research into your target group (needs and requirements of your target group, strengths and weaknesses of your company and your competitors)
  • Integration of other data, such as social media buzz or internal sales figures
Communication research

Communication research gives a company or organization insight into how effective and successful certain efforts have been. The reach of the campaign can be mapped, whether the right target group has been reached, whether the campaign has changed the opinion about your company, services, or products, etc.
Here too the research can be supplemented with other data, such as media investments or social media buzz.

Get to know your customers today!
Flexible and accurate research agency. With DataSynergy you are sure of a very good project follow-up from start to finish. We like to work with DataSynergy because they are extremely flexible, accurate and manage to think along and bring stories from the obtained data.- Tamara VAN WEVERBERG - Customer relations - Customer Insights Expert
All our projects with DataSynergy have proven to be successful: we particularly appreciate the empathy in the contact, listening to our needs, as well as the real quality of the analyses and the respect of the arrangements (timing, budget, ... ). DataSynergy is one of our trusted partners.- Valérie BLANPAIN – Head of Marketing Research Colruyt Group
An agency such as DataSynergy is a breath of fresh air in the current landscape of large research agencies. Every time we collaborate with DataSynergy they are involved as real partners in the research project: they think along creatively and in depth about how to convert complex business questions into a research design, they link to previous research, perform statistical analyses keeping in mind the pragmatic usability of the results and help make the results clear for management and the wider company in a professional manner. Moreover, their thorough knowledge of market research, enthusiasm and high reactivity ensure that we are very happy to work with DataSynergy.- Karin Schreurs - Terminal Manager - Brussels Airport Company