The division of segments via different dimensions
By zooming in on a group of consumers or companies with the same behaviors or attitudes, motivations can be better understood, this is called segmentation of the target group.
The division of segments can be done via different dimensions:
- Demographic characteristics (age, gender, ...)
- Geographic features (place of residence, ...)
- Attitudes and behavior
Groups of consumers or companies are always followed via this classification. Consumers or companies within one segment differ as little as possible from each other, but as much as possible from consumers or companies from another segment. This makes it possible to define different target groups with specific motivations and needs.