Thanks to market research, you can gain important insights to develop your marketing, communication, and sales strategies.
These questions and more can be answered through market research, both qualitatively as quantitatively. DataSynergy can help you answer these questions as we are a full-service market research company where each type of customer can be helped with any type of research. Our added value is most apparent when it comes to research questions that require more thinking, are more complex, or require customization.
We specialize in the following types of research:
Do you take important decisions in your personal life without gathering information beforehand? Exactly…., so why shouldn’t you do the same for your brand? A few questions that can be answered by this type of research:
You are aware, without a doubt, of how much your company invests in brand communication. But do you know what the effect of this investment is?
Successful companies place great value on their customer service. Regular feedback from customers allows you to evolve to a client-centered company.
Would you like to have a better understanding of the sector or category in which your company or brand operates? How do your customers make decisions, what are their needs, and how can you best reach them? Do you want to get a better idea of which products and services to launch next?
Usage & Attitude research can help with all these questions:
The average consumer or customer doesn’t exist; not all consumers or companies have the same needs. By focusing on the right target groups, the efficiency of your efforts are maximized.
Depending on the specific research objectives and business issues, segmentations can be made based on various criteria:
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